The landscape of the legal services provided by Lawyers is changing and the challenge of change is one that will throw up winners and losers. Change is inevitable, unwelcome and sometimes as has been the case unexpected. If there is light at the end of the tunnel then it will be the practices that develop their business in a strategic manner that will emerge stronger. MiLaw has chosen Microsoft Dynamics CRM as its preferred CRM Solution because we believe that it addresses the most important roadblock to a successful implementation user adoption.
Microsoft Dynamics CRM gives you the applications and capabilities you need to easily create and maintain a clear view of client interactions from initial contact to file closing. With tools to enhance your practices marketing, events, and customer service processes, along with native Microsoft Office Outlook® messaging and collaboration client integration, Microsoft Dynamics CRM helps you drive consistent and measurable improvement in increasing business opportunities.
Many firms and departments require customizable systems as the Conveyancing Department has differing needs to the PI Department for instance. CRM is more about business processes and goals than the software and this is where experience in understanding what fee earners and support staff do and need is critical to success. Milaw has over 20 years experience of introducing legal software solutions into over 200 firms so have learnt a lot about how to win over support from staff and Management.
While each practice is individual we are in a market where long and expensive implementations are to be avoided. Milaw has configured an ‘out of the box solution’ that can be quickly installed and return benefits at an affordable price. After your users have experienced the product and want more functionality then MiLaw can offer bespoke development or other standard modules which may fit your needs.
Campaign management, lead generation and data mining tools combine to give a marketing suite that will drive more targeted and more effective campaigns. Closed-loop management is one of the most important functions of marketing automation and relies on integration with the central CRM data and related applications.
A lot of Fee Earners are uncomfortable about CRM systems they do not perceive the importance of entering in information and sharing it amongst the rest of the practice. I dose not enable me to do my day to day work like time recording or email. MiLaw realises that the success of any implementation is getting on board senior management to buy into the project so that CRM is as important as time recording or email and now is part of their job requirements. Without significant experience in implementing IT systems then we believe you will soon be found out and have a failed implementation. Milaw approach the implementation of CRM on a 75% scoping and 25% software implementation. This approach increases ROI, maximises success and reduces cost.